We’ve been using noissue‘s cute printed tissue paper packaging over at Nikki’s Supply Store for a while now, so when they got in touch to ask if i’d like to try some for our biscuit shop, I couldn’t say no.
Running an online store means using a lot of packaging supplies. Every week, we pack up all of your goodies so that they arrive with you safely- and looking super cute too. We’ve been making a conscious effort to use less plastic across the whole business, and over the past year or so we’ve made some changes.
We’ve totally gotten rid of cello bag packaging for our greetings cards (the #nakedcard movement is alive and well amongst fellow indie stores like Pencil Me In) an we’ve switched standard bubble jiffy bags to green jiffy instead. Jiffy bags (or bubble mailers, as they’re called too) while being made out of paper and bubble wrap which can be recycled in the UK actually actually aren’t easily recyclable, due to both parts being glued together. Green Jiffy are filled with a recycled paper pulp and actually feel way more sturdy than the bubble alternative.
While I was thinking about what route our packaging was going to take- I knew for sure that I didn’t want to lose any of the branded elements that we’ve used in the past. I absolutely LOVE designing packaging- and I know how much of a difference it can make especially when you’ve shopped online and your things are arriving in the mail.
We’ve used custom paper stickers for many years, along with some stripy mix-up (mixed sweets, for those outside of the UK) bags for the inner packaging of our pins and accessories. I really loved the nostalgia factor of the paper sweet bags, but my main gripe was that they weren’t from a guaranteed sustainable source. noissue‘s tissue papers ticked all of the sustainability boxes I was looking for (think FSC certified, acid free paper & soy inks) while allowing me to level up our wrapping game from an aesthetic and branding point of view.
When a parcel arrives and it’s beautifully wrapped, the first thing I do is get my phone out and take a photo for IG stories- and I’d hope that our new packaging makes you feel the same. I’ve got a stash of packaging in the studio that I like to reuse too- and I’d also hope that folks will want to do the same with this. It’s far too beautiful to go straight into the recycling, right?
Every time you order tissue, noissue plant a tree and you can choose from a list where you’d like it to go. How cool is that?
We’ve also been trialling heavy duty paper mailing sacks and our own kraft paper tape for our cushions but they’re not 100% waterproof (the last thing that anyone wants is to receive a soggy cushion in the post) so at until we can find another alternative- we’ve still got one thin poly covering on the cushion inside. Whilst still not ideal- they can totally be reused and then sent for recycling at the same points at supermarkets that accept carrier bags.
The paper mailing bags are a good alternative for our UK orders that are usually only in the mail for a couple of days- but we’ve started sending our overseas cushion orders out in these super neat Compostable Mailers that noissue sent us to try too. We ordered the largest size, which only just fits our smaller sized cushions- but hopefully these will take off and will end up being available in every size imaginable.
Like many eco alternatives, they aren’t as cheap as the old style plastic ones- but they won’t hang around messing up our planet for a thousand years so I think that’s a pretty fair trade off.
So what do you think? Would you consider switching to paper packaging? I’d LOVE to see photos of your orders over on IG- don’t forget to tag my or use #nikkimcwilliams so that I can see. If you have any questions, pop them in the comments and i’ll do my best to help.
Disclaimer: noissue provided me with the tissue paper, stickers, and compostable mailers shown in the photos, in exchange for an honest review of what I received. I’d already purchased noissue tissue paper for nikkisssupplystore.com before they contacted me about this collaboration (and I was already impressed!) I’ve since become a noissue affiliate- which means I get a little reward if you order using the links in this post.