Designer Pudsey 2012 gets comfy with Nikki McWilliams

Nikki McWilliams - Selfridges Designer Pudsey Window 2012

We’ve had some fabulous news and photos from our friends in London recently- as our Biscuit Cushions have reappeared in Selfridges Oxford Street windows- this time as part of a very special Christmas display.

Our cushions have joined BBC Children in Need’s Designer Pudsey collection which are currently being exhibited exclusively in Selfridges windows until Wednesday the 14th of November before being auctioned for charity!

Our cushions are in amazing company- with some cuddly superstar joining them for their teddy bears picnic!  Above- from left to right, each jumbo bear was designed by Anya Hindmarch, Alexander McQueen, Prada, Victoria Beckham, Burberry, Giles Deacon (which is decorated with £25,000 worth of crystals!) Gucci, Sibling, Louis Vuitton & Balenciaga.  Look closely- and you’ll be able to spot our Iced Ring Cushions, Malted Milk Cushions and there have been sighting of our Custard Cream & Bourbon Cushion too!

Nikki McWilliams - Selfridges Designer Pudsey Window 2012

Nikki McWilliams - Selfridges Designer Pudsey Window 2012

McQueen’s bear- who’s currently chilling out with one of our baby Pink Iced Ring Cushions will be auctioned alongside his pals at Christies to raise money for Children in Need this Thursday the 15th of November.

Have you spotted any more of our Biscuit cushions amongst the Designer Pudseys? Send us your snaps to nikki[at] and we’ll add them to our gallery!

A special thanks to Saffron Hunt and to James Barnett for his work on the windows- and for allowing us to use his photography in this post.

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